Where Students Become their Best
Tutoring Rocks has become a thriving and award winning small business, achieving a simple and yet crazy ambitious goal: making high school tutoring cool. Creating the perception of “high school cool” required a delicate balance of telling the right story with the right maturity. The brand pulls from palettes and imagery of trendy coffeeshops (cool study environments) and pushes the Tutoring Rocks differentiator: its tutors. Every tutor is given a fun profile and collection of multiple fashion-driven portraits. Print design, web design, photography, video marketing, marketing strategy, and internal training content have amassed one of our most fun and rewarding projects to date.